BLUE Software Acquires Kodak Design2Launch Business

BLUE Software

Represented Diversis Capital LLC backed, BLUE Software, the leader in Brand Lifecycle Management SaaS, in its acquisition of Eastman Kodak Company’s (NYSE: KODK) Design2Launch software and services business, a leading provider of Brand Graphics Management technology, as part of its ongoing growth and expansion strategy.

The expert KODAK Design2Launch (D2L) team and technology expand BLUE’s established, market-leading position. The addition of D2L’s global brand customers solidifies BLUE’s dominance in pharmaceutical, consumer products, retail and industrial chemical sectors.

This is the second acquisition by BLUE and its financial partner Diversis Capital thus far in 2016 and demonstrates the continuing growth and technology innovation commitment BLUE has made to customers, and the marketplace. BLUE Software will integrate D2L with their existing operations acquiring all technology, IP, customer contracts and employees. The combination brings a best of breed approach for pharmaceutical, consumer goods, and retail, and creates one of the largest skilled software development and services organizations with expertise in the sophisticated needs of customers in regulated industries. The financial terms of the sale were not disclosed.