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Stradling

ChoiceStream, Inc. Completes Subordinated Debt Offering

ChoiceStream Inc.

On August 5, 2016, Stradling client ChoiceStream, Inc. completed an offering of subordinated secured debentures with accompanying preferred stock warrants to new and existing investors for a total purchase price of $6.5 million.

ChoiceStream is a private, venture-financed ad tech company based in Boston, Massachusetts, which provides optimized programmatic advertising for brands and agencies through the use of a library of machine learning algorithms. ChoiceStream manages and optimizes targeted branding and performance campaigns in an effort to reach and move audiences that are easy to describe but hard to find.

The Newport Beach-based team representing ChoiceStream included Chris Ivey and Jeff Estes.