Media Properties Holdings, Inc.
Represented Media Properties Holdings, Inc. (MPH) in its sale to Cannella Response Television, subject to adjustments.
MPH is the parent company to the nation’s leading, automated advertising platform AdMore, as well as top short-form, direct-response provider REVShare and its proprietary network of more than 1,700 local broadcast stations, national cable networks, cable systems, cable interconnects and program syndicators across the United States. MPH also operates Lead Generation Technologies, which creates spots that generate consumer engagement and then monetizes those qualified leads through an online bidding system. CRT is America’s leading innovator in long-form, direct response television.
The deal team representing MPH included Karla Kraft, who advised on executive compensation matters; Bjorn Lundberg, who advised on debt matters; and Stephen Kong, who advised on intellectual property matters.