Privacy.Minded. - California Voters Are Poised To Re-Write The CCPA Before Its First Anniversary

Travis Brennan, Chair of Stradling’s Privacy and Data Security practice and Mayant Luk, an associate in Stradling’s Business Litigation practice group authored the next alert under Stradling’s new Privacy.Minded. banner, “California Voters Are Poised To Re-Write The CCPA Before Its First Anniversary,” detailing the opportunity California voters will have when filling out their ballots this November.

When California voters fill out their ballots this November, they’ll have an opportunity to overhaul the country’s most comprehensive consumer privacy law, which is barely six months old. The California Consumer Privacy Act (CCPA) took effect on January 1, 2020. On June 25, an initiative called the California Privacy Rights Act of 2020 (CPRA) officially qualified for the November ballot. The initiative, which is very likely to pass, would enact a package of significant amendments to the CCPA, adding, among other things, new consumer rights, the creation of a dedicated enforcement agency with the power to impose administrative fines, special rules for handling “sensitive” personal information, explicit restrictions on sharing personal information for purposes of interest-based advertising, and expanded liability for data breaches.